WCPS Launches 2018 Communication Survey

WCPS Launches 2018 Communication Survey
Posted on 04/16/2018
Newark, MD, April 16, 2018– Worcester County Public Schools has joined with SCoPE School Surveys to gain input on the school system’s communications. School Communications Performance Evaluation (SCoPE) Surveys seek feedback from parents, faculty and staff and members of the Worcester County community on how they receive information and whether they consider the communication to be effective.

“SCoPE Surveys will help us to take the guesswork out of our communications,” explains Lou Taylor, superintendent of schools. “Through the surveys, we will learn whether people prefer receiving an email, seeing a post on social media, or reading about something in the local paper. We will also find out if we are providing enough information about key topics and issues.”

SCoPE Surveys are conducted online in a secure portal and take approximately 10-15 minutes to complete. Questions revolve primarily around the district’s communication mechanisms, the effectiveness of communications in key areas of importance to each audience, and whether communication is considered to be accurate, timely and trustworthy. Participants can access the surveys on desktop and laptop computers as well as most tablets and smart phones. The surveys are available in both English and Spanish and participation is completely anonymous.

Worcester County Public Schools’ SCoPE Surveys will open on April 16, 2018, and stakeholders will have until Friday, April 27, 2018, to participate. Because the reliability of the results increases with the percentage of people taking the surveys, participation is significant. “We strongly encourage everyone to take the time to give us this extremely important feedback,” urges Carrie Sterrs, Coordinator of Public Relations and Special Programs for Worcester County Public Schools.

Once completed, SCoPE then provides reports of the results and an individualized review pointing to school communications program standards based on Worcester County Public Schools’ highest and lowest performing areas. This review helps the district identify opportunities to improve communications and prioritize next steps.

Developed by leaders in school communications, SCoPE Surveys are rooted in research and align with nationally developed standards for effective school communication. “We have experienced first-hand how effective communication builds trust. Faculty and staff, parents and families, and community residents all deserve to be informed about their local schools so that they can each do their share in supporting student achievement,” note founders Sandy Cokeley, APR, and Julie Abbott.

Superintendent Taylor concurs. “Here in Worcester County, we agree that effective communication is essential to supporting our students’ success as well as our success as a school district. This is precisely why our strategic plan, Forward View 2022, has Communication and Collaboraiton listed as primary goals,” he states. “Once again, we need to hear from our constituents on what is working and what is not and we ask everyone to participate.”

For more information about Worcester County Public Schools’ SCoPE Surveys, visit www.worcesterk12.org. For questions on participating, contact the Office of Public Relations & Special Programs by calling (410) 632-5000. To learn more about SCoPE, visit www.scopeschoolsurveys.com.

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If you would like more information about this topic, please contact Carrie N. Sterrs at 410.632.5092 or email at cnsterrs@mail.worcester.k12.md.us.